Copywriting

Some websites read very well for search engines but look terrible for human visitors. For an effective website you need to strike a balance between content that will attract search traffic and words which persuade, inform and ultimately convert visits into business.

We have all seen websites that get very good positions in search engines but when you visit them offer very little of value, or just regurgitate keyword phrases. Indeed it is a temptation to sacrifice the needs of human visitors in favour of Traffic Heavy keyword phrases, but for an effective website that converts traffic into leads or sales you need to copywrite in a way that both attracts search traffic AND guides your site visitor down a path to conversion.

Blogs can be an excellent way of attracting certain types of traffic to your website and are a great way of creating credible and authoritative backlinks to your website. These backlinks are very important in Search Engine Optimization as they form part of the picture Google builds of your website which decides where your site is found in searches.

Many companies feel that lots of low quality blogs will be effective and that is true – up to a point, however in more competitive marketplaces delivering high value and high quality content, that is both useful and shareable, is a great way of enhancing your brand and raising you above your competitors.

Copywriting for your Pay Per Click advertising campaigns is a distinct skill in itself. Distilling powerful advertising messages into only a few short words, testing alternate ad copy and finding words that convert your website visitors into customers requires a good understanding of your digital marketing objectives and a clear picture of your customers. Only then can you find the best messages for your audience.

In today’s digital world, you can’t afford to ignore social networks like Facebook, Twitter, Linked In, Google + etc. Collectively they are responsible for more searches worldwide than Google or any other search engine.

Generating effective, high quality content to feed out to your social networks requires an understanding of your business, an understanding of your audience and an understanding of how people use social networks. Only then can you tap into the massive potential of social networks to engage with your customers, with timely, relevant offers and information that interests them.

Search Engine Optimisation depends on words relevant to important search phrases appearing on your website, but the same page also needs to influence, cajole, persuade or seduce your site visitor into making a purchase or staying on your website.

You want the traffic that well chosen keywords can attract – but don’t want visitors to bounce away because the page doesn’t answer their question.

That’s where some carefully crafted copy can play its part.

For hard working copywriting, and keyword rich content that converts visitors into customers Contact Us today.